Social Media, User Generated Content and competitive competitions
As marketers, we might think we’re in full control of our brand, but ultimately your brand is a perception held in people’s minds. Perception can have many inputs beyond a marketer’s control.
The most influential brands are the ones that have managed to build a tribe. Their customers, users and clients feel connected to one another. What follows is a passionate community of brand ambassadors singing the praises of that brand online.
