During a recent Business Networking Hour, a recurring theme emerged: the belief that our social media efforts are futile without a vast following. However, as Linda Reed-Enver, host of The Business Owners Podcast, explains, the true measure of social media success lies in engagement rather than sheer numbers.

In this episode, Linda discusses the notion that an engaged following is more valuable than a large, disinterested one because engaged followers are more likely to interact with your content, share it, and ultimately purchase your products or services.

Further, the episode also covers:

  • The importance of engagement over numbers and virility
  • How social media has shifted marketing strategies away from traditional print and TV campaigns
  • The pitfalls of chasing viral trends and attracting non-engaged audiences
  • Strategies for creating content that engages and converts
  • The value of consistent engagement and creating valuable content
  • Importance of building an email list as a reliable form of audience engagement
  • Encouragement to focus on personal success metrics rather than competitors’

Why Engagement Trumps Noise

By prioritising meaningful interactions with your audience and focusing on providing value, you can build a loyal and engaged following that drives real business results. As Linda advises, re-evaluate your strategies, focus on what works, and don’t be swayed by the latest trends. True success comes from consistent engagement and building a community that supports and believes in your brand.

Learn more from Linda Reed-Enever:

You can find Linda or book a discovery call with her at http://www.enevergroup.com.au.

You can also find the resources mentioned in the episode as follows: