Staying ahead in social media is crucial for individuals and businesses alike. The year 2024 has brought in new trends, updates, and strategies that demand our attention. From SEO optimisation and algorithm updates to the evolving dynamics of Facebook groups, staying informed and embracing these changes will be the key to success. 

Here are some key updates on social media that you need to know this year.

SEO Takes Center Stage

In the realm of short-form content, especially on platforms like TikTok, the importance of Search Engine Optimisation (SEO) has become increasingly evident. Platforms such as TikTok are now tapping into Google’s search capabilities, making it essential to optimise your videos with the right keywords, tags, and hashtags. 

Gen Zs, in particular, are utilising these platforms as search engines, highlighting the significance of strategic SEO practices. Tools like Answer the Public can aid in identifying relevant keywords, ensuring your content aligns with search trends.

Long-Form Video Resurgence

While short-form videos continue to dominate, the resurgence of longer-form content, ranging from 5-8 minutes, is noteworthy. TikTok’s new feature allowing landscape videos and YouTube’s emphasis on longer videos with cross-linking capabilities indicate a shift toward diversifying content formats. Repurposing long-form videos into shorter clips can create a seamless cross-linking strategy, enhancing engagement across platforms.

Algorithm Updates and SEO Optimisation

Google’s algorithm updates underscore the continued emphasis on high-quality, relevant content. Whether creating videos or writing blogs, focusing on content depth and optimisation is crucial. 

Google favours detailed descriptions, urging creators to go beyond short paragraphs. Cross-linking within your website and externally is encouraged, contributing to a comprehensive SEO strategy.

Facebook Group Changes

The dynamics of Facebook groups are evolving rapidly. Third-party API programming to Facebook groups is set to be discontinued, requiring businesses to adapt their strategies. 

Utilising features like Admin Assist, Facebook Events, and Guides within groups can enhance engagement and provide valuable content. AI integration in Facebook groups is still a mystery, with a “write with AI” feature currently available for post-ideation.

Prioritising Engagement Over Reach

Social media algorithms are shifting focus from reach to engagement. Creating meaningful interactions and encouraging comments, likes, and shares, becomes pivotal. Tools like VidIQ or Metricool can assist in identifying optimal publishing times, while consistently delivering high-quality content remains paramount.

Strategic Participation in Facebook Groups

Facebook’s emphasis on member engagement within groups means active participation is essential. Selecting relevant groups and engaging authentically is key to maintaining visibility. Some groups are implementing guidelines that tie promotional opportunities to members’ engagement, ensuring a more vibrant and supportive community.

Changes in Shopping Features

For those involved in e-commerce, changes in Instagram Shopping are already noticeable, with potential glitches in product tagging. The focus on video content extends to shopping features, emphasizing the importance of creating engaging videos to showcase products.

Maximising Your YouTube Presence

Effective strategic planning is pivotal for success in the realm of YouTube content creation. YouTube is the second-largest search engine, positioning it as a vital platform for content discovery. With tools like Opus and other video editors, you can easily create multiple pieces of content from a single video recording. T

To maximise visibility, optimise videos for search, with a focus on creating engaging thumbnails, compelling titles, and informative descriptions. Consistency is key on YouTube, as maintaining a regular schedule and promoting your videos across other platforms.

Final Takeaway

Diversification is key in the ever-changing landscape of social media. While exploring social media platforms like LinkedIn and Facebook, building and nurturing an email list is still paramount for your business. This provides a direct connection with your audience, reducing dependency on platform algorithms.