Social media is a huge part of our business. Jimmy’s was born into an evolving world of social and we’ve been sharing every step of our journey online since the day we began, which is super rad. We wouldn’t be where we are without the support of people online. Best of all, it doesn’t cost anything. We like Twitter, Instagram and Facebook the most to reach our customers. Some people might not consider social media “innovative”. But here’s the thing: it’s not the platform that sets you apart – it’s you and your business. There are a handful of things that you can do on social media to help with that.
Know your platforms
We use different social channels in different ways. With Twitter, we tweet a lot to customers and have conversations with them throughout the day. It’s great for quick, short announcements and we repeat these throughout the day to be sure different people see them. On Facebook, we have the freedom to share longer updates and find videos really effective. On Instagram, we get to chronicle our business life in pictures, like a photo diary. We never share content just for the sake of it. One size doesn’t fit all, that’s the first thing to remember. Figure out what each audience on each platform would like from you and go from there.
It’s so important to be authentic on social med ia. Keep it in-house rather than outsourcing to an agency. Even if the thought of being on social media makes you feel nervous, spend a bit of time on there. You’ll most likely relax a bit and start to feel more comfortable putting your personality across.
We love sharing snapshot from our lifestyles and the day-to-day workings of the business. It helps bring our audience closer to us, and us closer to them. As an example, we recently launched our Original 1L carton but before we did, shared versions of the final designs and asked for feedback on Twitter. We got an epic response from people, which we sent on to the buyer to help with our pitch. Talking to our customers in real time is just so useful. We get invaluable insight into what people are saying about us, and that helps us reach a wider audience both on or offline.
We have some great interactions on social media, but it’s important not to cross the line. We can be a bit cheeky, make light-hearted jokes, but we’ll never swear or get nasty. Let’s face it, you’ll probably have to deal with some difficult people from time to time, but if you stay respectful and polite (always) then you know you’re representing yourself and your brand in the best way possible.