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Ecommerce Trends to Transform Your Business in 2021

by Emille Mendoza | Jan 23, 2021 | Advertising, Marketing and PR, Being Online, Business Growth, Learn Magazine | 0 |

2020 has transformed the world, and businesses have been forced to move and evolve with countless new eCommerce procedures. This evolution is only the beginning, and agile businesses that continue to adopt new strategies in 2021 will stay ahead of the curve. Here are the top trends tipped to affect eCommerce in 2021.

What’s the Priority – Website SEO or Social Media Marketing?

by Sonia Irani | Jan 18, 2021 | Learn Magazine, Marketing, Websites and SEO | 0 |

Small business owners are always trying to get the most bang for their buck when it comes to marketing. Often, owners question if they should prioritise one form of marketing over another to save money. When it comes to deciding whether to prioritise SEO website content or social media marketing, SEO takes priority—but that doesn’t mean it’s an “either/or” situation.

Far Away From Basics – 5 Step PPC Guide For Experienced Marketers

by Binh An Nguyen | Jan 13, 2021 | Advertising, Marketing and PR, Learn Magazine, Marketing | 0 |

PPC isn’t something that’s super easy to get right. It takes time, effort and a willingness to readjust your strategy. But because 79% of marketers say PPC is hugely beneficial for their business, it clearly can work.

Why You Need to Get More Niche in 2021

by Jessica Willamson | Jan 13, 2021 | Business Growth, Learn Magazine, Marketing, Running a Business, Starting in Business | 0 |

Niche marketing strategies are more important than ever in 2021. Rather than appealing to everyone with large, sweeping strategies, you need to get personal. After 2020, customers want connection, and your brand needs to reach out and make that connection with each and every potential customer. This approach is called niche marketing and it really works.

5 Crucial Reasons Why Your Food Brand Needs Great Packaging

by Jeremy Lloyd | Dec 28, 2020 | Branding, Learn Magazine, Marketing | 0 |

Beauty is only skin deep, so the saying goes. However, in the case of food packaging, what’s on the outside is just as important as the goodies held within. Whatever niche your product falls into, it’s undoubtedly a crowded market. This means that if your product’s packaging isn’t quite up to scratch, it risks being overshadowed by its more glamorous neighbours.

Marketing for Startups

by Maksym Babych | Dec 17, 2020 | Business Growth, Learn Magazine, Marketing, Starting in Business | 0 |

56.9% of startups have designated teams to work on the marketing process. For a startup, you do learn as you cross initial stages. However, it is crucial to understand how to respond selectively and not abandon it when it gets rough.

4 Social Media & Digital Marketing Trends to Know About for 2021

by Liza Simpson | Dec 14, 2020 | Learn Magazine, Marketing, Social Media, Websites and SEO | 0 |

The world of digital marketing moves quickly. To be competitive, it’s vital for small businesses to not only keep on top of current trends, but to be looking ahead at future trends, tools and technologies as well. Now is a great time to start planning your digital marketing efforts for 2021

New Year Video Ideas for Your Business

by Animoto | Nov 30, 2020 | Learn Magazine, Marketing, Video | 0 |

We know the holiday season can be exhausting for a business owner, but if you’re creating New Year videos, you’re nearing the finish line. In this article you’ll find simple, quick ideas to help highlight some of your biggest wins over the past year and to celebrate the beginning of a new one.

Six ways to grow your business online through the COVID-19 pandemic

by Adam Boote | Nov 4, 2020 | Business Growth, Learn Magazine, Marketing, Running a Business, Websites and SEO | 0 |

2020 has thrown everything but the kitchen sink at Australian businesses – from COVID working restrictions and city-wide lockdowns to businesses operating with an online-only model. But throughout hardship and difficulty, we have witnessed businesses showing resilience, innovation and that ‘never say die’ desire that makes Australians renowned around the globe. With working from home increasing in popularity, online demand has increased in partnership with digital consumer purchasing habits.

8 steps any entrepreneur can take to better marketing

by Aidan Crawford | Nov 3, 2020 | Advertising, Marketing and PR, Learn Magazine, Running a Business | 0 |

Detailed marketing plans are fantastic – only if you have the patience and knowledge to implement them. So what is a small business owner to do? Well you can ignore your marketing and hope. That certainly is a strategy. But it’s not really a good one.