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Category: Advertising, Marketing and PR

Why your email marketing campaigns aren’t working

People send almost 300 billion emails each day. This means that the audience for email marketing is massive. Email marketing has evolved over the last few years, and strategies that produced results four years ago have become obsolete. If your email marketing strategies aren’t working you may be making some fundamental mistakes. Here are five ways you can ensure your email marketing campaigns are high-converting and effective. 

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What is remarketing?

Reducing the overall marketing budget is the dream of every business owner. One of the ways that you can reduce your marketing budget is by targeting people who have already visited your website. If past visitors see your products in the form of an advertisement, they are likely to click on them. This process is called remarketing, and it is supposed to increase your conversion rates.

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6 Must-Have Components Your Email Marketing Campaigns Needs in 2021

Email marketing continues to be significant in 2021, and the way you conduct your campaigns can make or break your clickthrough rates and conversions. And low numbers on these metrics mean fewer prospects turning into customers. This leads us to the question: What can you do to stay relevant or avoid the dreaded spam folder?

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