To succeed in business today, you need to be flexible and have good planning and organizational skills. Many people start a business thinking that they’ll turn on their computers or open their doors and start making money, only to find that making money in a business is much more difficult than they thought.

Here are my top 5 tips for business success:

Always reach for the stars.

Even if everyone around you says it’s not a reasonable goal.  I set my sights on the highest possible goal and go for it – even if I get a ‘No’, it may be just a ‘No’ for right now, not forever.  I don’t let myself get disheartened – I refine and adjust and shoot my shot again in 6-12 months.

Find what is important to you and reflect that ethos in your business.

Sustainability is incredibly important to me as a mother raising two young boys – I really want to contribute towards a better planet for their future and for all humans.  I’m so mindful of the environmental impacts of all of my business decisions, and there is still so much to learn and improve.  I admit that I still don’t know enough about sustainability, and am committed to continuous learning and improvement in business and in my personal life.

Build strong connections with like-minded brands and entrepreneurs.

They will become invaluable to you.  My core network is super helpful for bouncing ideas off of, getting advice, and teaming up for mutual success

Knowing your target audience and what they need and struggle with is key.

Being able to connect with my customers through branding is such an exciting challenge.  Talking to my customers in a way that resonates is truly one of the most fun parts of my day.

Celebrate ALL of your wins! 

When I started Fitcover, I was a new first-time mum running an international e-commerce business.  It was a crazy busy time and I didn’t take time to celebrate my wins. But looking back, it’s so cool to see what I accomplished and it makes me feel pretty damn good about myself.  Now, I make it a point to acknowledge and celebrate every victory, big or small, with my team. It’s a gesture of appreciation for their hard work and a reminder that we’re all working towards a common goal.