2020 threw up a lot of challenges for SMEs. And while it was a very tough year it was also an opportunity to reflect and refocus. There were lots of lessons to learn and 2021 is the time to push forward and grow.
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2020 has transformed the world, and businesses have been forced to move and evolve with countless new eCommerce procedures. This evolution is only the beginning, and agile businesses that continue to adopt new strategies in 2021 will stay ahead of the curve. Here are the top trends tipped to affect eCommerce in 2021.
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Niche marketing strategies are more important than ever in 2021. Rather than appealing to everyone with large, sweeping strategies, you need to get personal. After 2020, customers want connection, and your brand needs to reach out and make that connection with each and every potential customer. This approach is called niche marketing and it really works.
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56.9% of startups have designated teams to work on the marketing process. For a startup, you do learn as you cross initial stages. However, it is crucial to understand how to respond selectively and not abandon it when it gets rough.
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Before I started my own business, I imagined its trajectory would be linear, in an upwards direction. If pressed to choose a metaphor for my business at that time, I would have chosen a jet. I could imagine my business taxiing down the runway, slowly at first, but gaining speed and momentum, before launching into the air and soaring effortlessly among the clouds. What a pleasant and inaccurate fantasy that was!
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A lot of business owners get discouraged when they find they hit a brick wall when it comes to growing their business. However, having patience, persistence and a belief in the process is key in success. It’s not necessarily about fixing something or making major changes, but just staying the course and being at the right place at the right time.
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Google reviews do more than just enhance your reputation and give potential customers peace-of-mind about your business. They can also play a really important role in your local SEO and escalating your website up the rankings on the search engine pages. Not only that, positive reviews can increase conversions by up to 270%.
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Now if you are new to business and even if you’re not, there are several foundations that you can lay within your business (no matter the size) to be a favourable brand. Here are what businesses and brands worldwide would consider the top three non-negotiable activities every business wanting to create a value driven brand needs to do.
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2020 has thrown everything but the kitchen sink at Australian businesses – from COVID working restrictions and city-wide lockdowns to businesses operating with an online-only model. But throughout hardship and difficulty, we have witnessed businesses showing resilience, innovation and that ‘never say die’ desire that makes Australians renowned around the globe. With working from home increasing in popularity, online demand has increased in partnership with digital consumer purchasing habits.
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This year has brought extraordinary disruption to businesses around the world, but while the...
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A lot of coaching interventions are moving to coach the team as a whole, but buyer beware. Seminal...
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Developing your team is crucial to ensuring their longevity and long lasting success as they grow...
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