If you’re planning to explore a foreign market or you want to reach out to customers who are non-native English speakers, translating your research materials can bring a lot of benefits.
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In all our research and experience, going ‘BIG & PERSONAL’ with gifts can return incredible ROI multiples like no other approach. If you gift something premium, personal, useful and as a complete surprise, it (a.k.a. your business) really stands out.
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Following the crisis, there may be a change in demand for your goods and services. Research suggests that COVID has forced years of change in the way companies in all sectors do business. While you are preparing for your business return, it’s important to have a solid crisis communication plan in place.
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Many entrepreneurs and business owners think that all growth is good. They dream of opportunities for a rapid surge in demand and an increase in revenue. But fast business growth can also create some pretty serious cash flow issues. Which can often lead to other, more serious business problems, like closing down… permanently.
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Rationale. Objective. Data-driven. These are the words we associate with successful decision making in business. We attempt to cut ourselves off from our emotional intelligence and/or the emotions we experience when we “walk into the office” (or the study from which we now work at home).
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Smaller businesses can be more constrained when it comes to marketing budgets. Yet, without promotion and publicity, how do you get the exposure to grow your customer base?
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Of all the words that matter in business, perhaps this one matters the most – ‘why?’
So why does it matter so much? Good question.
‘Why’ determines a number of business elements, including your reason for being in business, and also the reason a customer would select your products and services over those offered by someone else.
So, let’s take a look at the importance of knowing your why and how it helps you achieve business success.
Pop quiz hotshot! Do you know where your revenue is sitting this financial year? Is it on target, under target or over target?
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Getting more eyes on your website is extremely beneficial for your cleaning business, as almost all online experiences start with a search engine.
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How much do you really know about money? And your money in particular?
They say money makes the world go round and as a business owner, you might be inclined to agree.
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Conveying your worth is about how you communicate with your clients, and a communications strategy is an often neglected aspect in small businesses. Never forget that every interaction is a reflection of your company and is an opportunity to convert or lose a client.
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Upselling tends to have a bad rap due to the way sales people approach it. However, if you do it right, you can increase your sales without tarnishing your brand.
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