Email Marketing is a something we do every day in business with every email we send. It is the little things that make our emails stand out for the right or wrong reasons.
Each and every email you send is an opportunity to market your brand and make an impression so are you making the most of it?
There are three simple keys have your email harnessing free marketing opportunities sending emails give you.
Send your email from an address that uses your domain name;
An email coming from your domain name is given more credibility, value and respect than those sent from a generic account like Gmail or Hotmail.
You have invested in hosting your website so make sure you market it with your email using the same domain details; it helps people remember how to find you.
Use your signature on every email:
A good Signature blocks are key to email success it engages and connects your client with your company visually.
Make sure that your signature block includes your contact details, social media and logo to make your brand stick in the mind of the reader.
Check your “from name” in your email setup:
When you set up your email, you set a from name, and sometimes this can be rushed, missed or even worse; set as something you would not want your clients to see.
Your from should be Full Name and to make the most of the branding opportunity should include your business name too. Make sure the spelling is correct, you have used capital letters for your name. This is the first thing along with the subject your reader sees.
In today’s world, emails are received and sent every day. Branding your email gives you a great opportunity to promote and market your brand while as part of the day to day process of your business.