Author: Loren Bousfield

Design Thinking in Brand Strategy: Your Secret Weapon to Winning Hearts and Mind

Imagine you’re crafting a brand strategy, not just any strategy, but one that’s going to catapult your brand into the hearts, minds, and maybe even the fridge magnets of your target audience. How do you do it? With a little secret sauce called design thinking. It’s not just for designers; it’s for anyone looking to solve problems creatively and innovate like a pro.

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5 Tips for Building a Strong Brand: Messaging, ‘Why’, Tone, Relationships

Building a successful brand requires more than just a catchy slogan or a cool logo. It’s about developing a clear brand message, communicating the ‘why’ behind your brand, using the right tone of voice, and building meaningful relationships with your audience. By focusing on these key elements, new business owners can build a strong and successful brand that stands out from the competition.

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