Category: Accounting Money and Finance

How Banks Craft Compelling Narratives to Market Credit Cards

Take a look at the sophisticated marketing strategies Australian banks employ to promote frequent flyer credit cards, focusing on crafting compelling narratives that appeal to consumers’ desires for adventure, exclusivity, and rewards. David Boyd, co-founder of FrequentFlyerCreditCards.com.au, emphasizes the importance of storytelling in marketing these financial products, transforming them from mere financial tools into keys that unlock a world of possibilities.

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Strategies for Managing a Business Loan After Securing Funds for Your Company

This blog explores essential strategies for effectively managing business finances post-securing funds. Emphasizing the critical role of financial management in sustained growth, it delves into practices like comparing forecasts to actual performance, adjusting projections, and optimizing cash flow. The importance of strategic fund utilization is highlighted, offering practical approaches for small businesses. The comprehensive guide covers financial planning, milestone setting, loan monitoring,

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Top 5 Cash Flow Hurdles for Aussie SMEs

The top 5 cash flow challenges facing Australian SMEs.

With access to bank finance tight and rising expenses, many small business owners are being forced to dip into their own personal savings to make ends meet.

Leading Australian business financing company OptiPay has revealed the top cash flow challenges being faced at the moment including slow paying customers and rapid expansion.

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Under Pressure – Small Businesses Struggling Under Weight of Inflation

A new survey of 200 small businesses in Australia has shed light on the profound impact of rising costs on entrepreneurs across the country – with over 60 per cent of respondents reporting challenges in paying bills for essential products and services. With prices on the rise and with little sign of cost increases easing, business owners are implementing creative strategies to keep their heads above water.

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The One Thing You Need to Know Before Hiring an Accountant for Your Small Business

Accounting is vital for small businesses, but not all accountants are equal. Some have specialisation in certain areas or industries, while others are generalists or certified. Why does specialisation matter? How can you find and choose a specialised accountant for your business needs? This article will answer these questions and more.

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A Simple Guide to Navigating Your Tax Return

Navigating tax returns doesn’t have to be a daunting task. Our simple guide is here to ensure you’re armed with the knowledge to maximise your return and avoid common pitfalls. Learn the truth about refunds – they’re not a given and can indicate you’ve been overpaying tax. Familiarise yourself with deductions and the criteria they must meet. Understand the importance of declaring all your income, including those from side hustles and investments such as stocks, shares, and even cryptocurr

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