As we dot our ‘i’s and cross our ‘t’s for the end of the year, it’s a good time to start thinking about the new year and what we can do to better our marketing efforts. I’m sure you or your business isn’t this far into December without some kind of 2020 marketing strategy started, but let’s dive into it a little more.

Whether your 2020 marketing strategy consists of just email campaigns or a combination of that with newsletters, social media, website content, or anything else, stock images are a big player. It’s all about visuals when it comes to content marketing and companies like iStock by Getty Images is the place to shop.


As one of the world’s leading royalty-free stock content marketplaces, iStock offers millions of hand-picked premium images, illustrations, and videos. Better than that, they also have helpful tools and smart plug-ins to make business run smooth


With that said, here are 12 tips to using iStock and their collection of stock images in the upcoming year.


January: Since this month has probably already been taken care of before the holidays, use iStock’s Boards feature to help manage the upcoming months. Simply create a board to save any content that you might have found and aren’t ready to use yet – way better than bookmarking or trying to remember images you’ve come across during other projects. And, when the time is right, you already have options to start with.

February: Spruce up your website or create a gift guide for Valentine’s Day with images for the holiday.

March: Easter, Spring Break, and St. Patrick’s Day. This is the month to get your promotions ready and visually appealing. Save time and use a pre-made sale template that fits the theme and is designed to make them click through.

April: Taxes. Make this time a little more fun for people and throw a Refund Sale to get rid of the stress.

May: Honor mothers around the world with special stories, promotions, or gift guides for Mother’s Day and make them extra special with heartwarming images.

June: Summer vacation planning is usually in full swing by now since school is out and people are wanting to enjoy the warmer weather. Offer up some destination ideas with beautiful images from actual places to visit.

July: Add a beach hair, don’t care vibe to your marketing to relate to your audience. This can be done with homepage visuals, social media posts, or any other content you see fit.

August: Creating a Back to School Checklist with the right imagery will help make parents everywhere sigh with relief.

September: As you get into Q4, you’re probably more familiar with using what iStock has to offer. Therefore, check out their plug-ins and see how to streamline and simplify your projects even more.

October: Get your emails in the spooky spirit with ghoulishly fun imagery!

November: It’s marketing crunch time! Cyber sales and major holidays are coming up fast, save time searching for your images with Image Search Icon. This tool allows you to click the camera icon within the search bar and upload an image. iStock will then pull up similar results allowing you to browse close matches to an idea you might already have had without knowing the right keywords, getting you on the right path quickly and easily. 

December: Use stock images to beef up any new year presentations. Stats and projections are important, but some interesting visuals can make your audience remember the numbers.

Now that you have all the tools and confidence you need for a successful 2020, head over to iStock and browse their flexible pricing plans and low-cost credit packages. You’ll be surprised how much you need can be found in one place!


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Reminder: iStock also has an incredible API that allows their partners to host iStock’s image library directly on their site. It makes earning money and supplying your audience with amazing content for Halloween simple and innovative. And, speaking of innovative, we also offer an API widget that will allow you to begin hosting iStock images and video directly on your site without any major backend development requirements. Recently our widget was updated, and partners are now able to customize the header of the Premium content.


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