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Category: Marketing

What’s the Priority – Website SEO or Social Media Marketing?

Small business owners are always trying to get the most bang for their buck when it comes to marketing. Often, owners question if they should prioritise one form of marketing over another to save money. When it comes to deciding whether to prioritise SEO website content or social media marketing, SEO takes priority—but that doesn’t mean it’s an “either/or” situation.

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Why You Need to Get More Niche in 2021

Niche marketing strategies are more important than ever in 2021. Rather than appealing to everyone with large, sweeping strategies, you need to get personal. After 2020, customers want connection, and your brand needs to reach out and make that connection with each and every potential customer. This approach is called niche marketing and it really works.

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5 Crucial Reasons Why Your Food Brand Needs Great Packaging

Beauty is only skin deep, so the saying goes. However, in the case of food packaging, what’s on the outside is just as important as the goodies held within. Whatever niche your product falls into, it’s undoubtedly a crowded market. This means that if your product’s packaging isn’t quite up to scratch, it risks being overshadowed by its more glamorous neighbours.

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Six ways to grow your business online through the COVID-19 pandemic

2020 has thrown everything but the kitchen sink at Australian businesses – from COVID working restrictions and city-wide lockdowns to businesses operating with an online-only model. But throughout hardship and difficulty, we have witnessed businesses showing resilience, innovation and that ‘never say die’ desire that makes Australians renowned around the globe. With working from home increasing in popularity, online demand has increased in partnership with digital consumer purchasing habits.

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DIY Digital Marketing

In a nutshell, digital marketing comprises all the activities you undertake to promote your business in the online world. Your business’s home on the internet will be your website. As people visit your website, you’ll be introducing them to your business and what you offer, and hopefully converting them into clients.

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