Grow Your Business With These 5 B2B Marketing Strategies

by Nare Navasardyan | Oct 19, 2021 | Advertising, Marketing and PR, Business Growth, Learn Magazine, Marketing | 0 |

B2B buyers are educated consumers spending more time considering their options, reading reviews, and conducting in-depth online research.To capture and hold the tech-savvy, modern, diverse, and very thorough group of buyers, apply these 5 B2B marketing strategies and enjoy the rewards.

How to Market your Business for FREE – Collaborative Marketing

by Jenn Donovan | Sep 21, 2021 | Advertising, Marketing and PR, Business Growth, Learn Magazine, Marketing | 0 |

As most small business owners know, there is never enough money in the budget for marketing and it can be expensive. Enter collaborative marketing ventures. It can be very low cost and sometimes even free.

Why your email marketing campaigns aren’t working

by Sean Rooney | Aug 10, 2021 | Advertising, Marketing and PR, Business Growth, Learn Magazine, Marketing, Running a Business | 0 |

People send almost 300 billion emails each day. This means that the audience for email marketing is massive. Email marketing has evolved over the last few years, and strategies that produced results four years ago have become obsolete. If your email marketing strategies aren’t working you may be making some fundamental mistakes. Here are five ways you can ensure your email marketing campaigns are high-converting and effective.

What is remarketing?

by Sean Rooney | Aug 5, 2021 | Advertising, Marketing and PR, Business Growth, Learn Magazine, Marketing | 0 |

Reducing the overall marketing budget is the dream of every business owner. One of the ways that you can reduce your marketing budget is by targeting people who have already visited your website. If past visitors see your products in the form of an advertisement, they are likely to click on them. This process is called remarketing, and it is supposed to increase your conversion rates.

7 tips to hugely improve your email open rates

by Mayank Batavia | Jul 23, 2021 | Advertising, Marketing and PR, Learn Magazine, Marketing | 0 |

Marketing automation has made email marketing easier and put it well within the reach of small businesses. The impressive ROI of email marketing makes it very attractive for small businesses.

6 Must-Have Components Your Email Marketing Campaigns Needs in 2021

by Meryl D'Sa-Wilson | Jul 7, 2021 | Advertising, Marketing and PR, Learn Magazine, Marketing | 0 |

Email marketing continues to be significant in 2021, and the way you conduct your campaigns can make or break your clickthrough rates and conversions. And low numbers on these metrics mean fewer prospects turning into customers. This leads us to the question: What can you do to stay relevant or avoid the dreaded spam folder?

Your Step-by-Step Guide to an EOFY Strategic Marketing Review

by Ben Hirons | Jun 30, 2021 | Advertising, Marketing and PR, Business Growth, Learn Magazine, Marketing | 0 |

Pop quiz hotshot! Do you know where your revenue is sitting this financial year? Is it on target, under target or over target?

Content marketing – Everyone should be doing it!

by Clare Jones | Jun 11, 2021 | Advertising, Marketing and PR, Being Online, Learn Magazine, Marketing, Websites and SEO | 0 |

Content marketing is one of the most beneficial long term marketing strategies that a business can adopt. Well-constructed and targeted content builds trust in your brand and can safeguard you from cheap knock off competitors outranking you with black hat SEO techniques!

Why Creating FOMO Brings in Sales in Business

by Jenn Donovan | May 25, 2021 | Advertising, Marketing and PR, Learn Magazine, Marketing, Running a Business | 0 |

There are two things, two marketing strategies that are as old as time, that work: urgency and scarcity.

If you can make something urgent (limit the time or create FOMO) and make it scarce (limit numbers), then whatever you’re marketing will work.

Don’t Take Our Word for It (or why you need reviews in your business)

by Amy Stutt | May 24, 2021 | Business Growth, Learn Magazine, Marketing | 0 |

In today’s highly connected world where information and opinions are at our fingertips 24/7, social proof and the fear of missing out (FOMO) are real drivers of consumer behaviour.

Why Luxury Brand Packaging is Vital for Customer Perception

by Jeremy Lloyd | May 6, 2021 | Advertising, Marketing and PR, Branding, Customers, Learn Magazine, Marketing | 0 |

Packaging should illicit suspense – in other words, the unwrapping experience should heighten anticipation. Creating an air of exclusivity through the unveiling process is key

5 Effective Social Media Tips For The Shipping Industry

by Adrian Cruce | May 1, 2021 | Advertising, Marketing and PR, Being Online, Business Growth, Learn Magazine, Marketing, Social Media | 0 |

Social media is nowadays necessary for every single business in literally any industry. This does include shipping. Unfortunately, most companies involved in the shipping process fail to take advantage of the power of social media.