Category: Marketing
My Favourite Blogging for Business Tools
Posted by Linda Reed-Enever | Sep 19, 2017 | Learn Magazine, Advertising, Marketing and PR, Branding, Educate Your Market, Marketing, Resources, Social Media, Websites and SEO | 30 |
Your brand has a story: Here’s how to tell it (with a little help from AI)
by Fairina Cheng | Jun 10, 2025 | Advertising, Marketing and PR, Branding, Educate Your Market, Learn Magazine, Marketing | 0 |
Every business sells something: A product, a service or an experience. But what makes customers choose one brand over another? Often, it’s not just about price or quality. It’s the story that brings a brand to life. If putting your brand story into words feels overwhelming, AI can help. By acting as your personal interviewer, AI can help you uncover the essence of your brand so you can skip the blank page.
Read MoreSocial Media Strategies: A Marketing Executive’s Perspective
by Mark Lamplugh | May 8, 2025 | Learn Magazine, Marketing, Social Media | 0 |
A seven-step guide for successful social media: set goals, understand your audience, craft content, choose platforms, engage in real-time, measure performance, and refine strategies for lasting growth.
Read MoreDo you really love your customers?
by Sonia Majkic | Apr 24, 2025 | Customers, Learn Magazine, Marketing | 0 |
They say, “The customer is always right,” but it can be extremely difficult to truly love your customers if they constantly complain or ask for refunds. Most of the time, it all comes down to deeply understanding the customer journey, and if you haven’t mapped that out, it’s difficult to walk with them toward a purchase.
It’s easy to get caught up in the latest marketing trends and technologies, but at the heart of every successful business lies a strong customer relationship based on stepping into their shoes. The secret is to ask yourself: ‘Are we truly nurturing these relationships and providing exceptional value to our customers?”
In the 25 years I’ve worked in marketing, I’ve learned that deeply understanding the customer journey so you can develop genuine connections is essential for sustainable growth and high customer satisfaction.
If you constantly receive complaints, lack conversions, and lost leads, it’s time to develop and nurture meaningful relationships with your customers that create a thriving business, with loyal raving fans, that will stand the test of time.
The first step to improving your marketing ROI is to understand your audience, what they need and how they feel as they make their decisions about you, your solution and the outcome they want. This way you can consistently deliver exceptional service and transform your customers into loyal brand advocates.
Mastering Social Media for Business Growth: Practical Tips for Entrepreneurs
by Charlie Fletcher | Mar 25, 2025 | Advertising, Marketing and PR, Learn Magazine, Marketing, Social Media | 0 |
A strong social media strategy is essential for business owners to build their brand, boost engagement, and drive measurable growth. This article explains best practices for social media marketing and how businesses can take advantage of this new marketing frontier. These best practices include posting consistently, releasing great content, and using management tools.
Read MoreTop Digital Marketing Trends for Australian Businesses in 2025
by Keely Closa | Mar 8, 2025 | Learn Magazine, Marketing | 0 |
Take steps to business success this 2025. Discover the top digital marketing trends that all Australian businesses must know!
Read MoreCreate Consistent Social Media Content with These Simple Hacks
by Bryan Caranto | Feb 27, 2025 | Advertising, Marketing and PR, Learn Magazine, Marketing, Social Media | 0 |
These practical social media hacks show you how to transform videos into multiple content pieces, so you can repurpose them across your social media platforms without additional content creation. Discover how to create consistent, engaging content that resonates with your target audience, even with limited time and resources.
Read MoreWhat Is a Meme, and How Can You Use Them in Your Business?
by Linda Reed-Enever | Feb 20, 2025 | Advertising, Marketing and PR, Being Online, Learn Magazine, Marketing, Media | 0 |
Memes (rhyming with teams) have become a global phenomenon, spreading through social media with the speed of a flu virus. These culturally rich, shareable visuals are an engaging way to communicate messages, tips, and humour. But what exactly is a meme, and how can businesses use them effectively?
Read MoreWhy Discounts Aren’t Right For Every Business
by Daisy Moss | Jan 30, 2025 | Advertising, Marketing and PR, Learn Magazine, Marketing, Sales | 0 |
This article will explore the disadvantages of offering discounts and highlight which businesses shouldn’t become a discount brand.
Read MoreExplore the Top Benefits of PPC Advertising in Digital Marketing
by Arooj Javed | Dec 3, 2024 | Advertising, Marketing and PR, Learn Magazine, Marketing | 0 |
PPC advertising is an effective strategy for businesses seeking quick online visibility and control over ad spending. This article explores how PPC campaigns on platforms like Google Ads offer instant results, targeted reach, and boost brand awareness. With customizable budgets and real-time performance tracking, PPC helps businesses drive traffic, increase conversions, and achieve growth in a competitive digital landscape.
Read MoreHow to Create a Gift Guide That Boosts Sales Conversions: The Business Strategy
by Elice Max | Nov 29, 2024 | Advertising, Marketing and PR, Learn Magazine, Marketing | 0 |
Generally, gift guides are not simple checklists of products that one should obtain. In other words, they are communication instruments that can generate millions of dollars in e-commerce sales and build even more substantial customer bonds.
Read MoreMaximising Your Marketing Impact: Small Strategies for Big Results
by Jenn Donovan | Nov 27, 2024 | Advertising, Marketing and PR, Learn Magazine, Marketing | 0 |
Maximising Your Marketing Impact
In this article, marketing expert Jenn Donovan shares actionable strategies to help business owners in both rural and urban Australia grow their business through effective marketing. Jenn highlights the power of storytelling, urging businesses to connect with customers by sharing their unique journey. She also emphasises the importance of leveraging local networks, such as joining Chambers of Commerce, to build valuable business relationships.
Read MoreThe Power of a Content Bank: Why Every Business Needs One
by Linda Reed-Enever | Nov 25, 2024 | Advertising, Marketing and PR, Learn Magazine, Marketing | 0 |
Content is king, but managing it effectively can be a challenge. That’s where a content bank comes in, a powerful tool for businesses to stay organised, consistent, and ahead of the game.
Read More
From the Connect Directory
From the Marketplace
-
Managing Your Business Mindset eBook - Clive Enever $9.95
-
Customers - The Heart of Every Business eBook - Clive Enever $9.95
-
Create A Winning Business Built On The People You Hire eBook - Clive Enever $9.95
-
Sales Without The Hard Sell eBook - Clive Enever $9.95
-
Copywriting Frameworks Toolkit - eBook $9.97