Why Luxury Brand Packaging is Vital for Customer Perception
Packaging should illicit suspense – in other words, the unwrapping experience should heighten anticipation. Creating an air of exclusivity through the unveiling process is key
Read MorePosted by Jeremy Lloyd | May 6, 2021 | Advertising, Marketing and PR, Branding, Customers, Learn Magazine, Marketing |
Packaging should illicit suspense – in other words, the unwrapping experience should heighten anticipation. Creating an air of exclusivity through the unveiling process is key
Read MorePosted by Jeremy Lloyd | Dec 28, 2020 | Branding, Learn Magazine, Marketing |
Beauty is only skin deep, so the saying goes. However, in the case of food packaging, what’s on the outside is just as important as the goodies held within. Whatever niche your product falls into, it’s undoubtedly a crowded market. This means that if your product’s packaging isn’t quite up to scratch, it risks being overshadowed by its more glamorous neighbours.
Read MorePosted by Jeremy Lloyd | Oct 7, 2020 | Branding, Customers, Learn Magazine, Marketing |
In today’s click-to-order world it’s essential for companies to be able to sell via a website or...
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