Why Luxury Brand Packaging is Vital for Customer Perception

Posted by Jeremy Lloyd | May 6, 2021 | Advertising, Marketing and PR, Branding, Customers, Learn Magazine, Marketing |

Packaging should illicit suspense – in other words, the unwrapping experience should heighten anticipation. Creating an air of exclusivity through the unveiling process is key

5 Crucial Reasons Why Your Food Brand Needs Great Packaging

Posted by Jeremy Lloyd | Dec 28, 2020 | Branding, Learn Magazine, Marketing |

Beauty is only skin deep, so the saying goes. However, in the case of food packaging, what’s on the outside is just as important as the goodies held within. Whatever niche your product falls into, it’s undoubtedly a crowded market. This means that if your product’s packaging isn’t quite up to scratch, it risks being overshadowed by its more glamorous neighbours.