What is Headless Commerce?
In a nutshell, headless commerce is a solution that allows ecommerce businesses to create unique content-led sites, customer-winning experiences, and a frictionless journey to checkout.
Headless commerce describes the decoupling of the presentation layer or “head” of a website (the experience that customers see and interact with) from the backend ecommerce functionality (like inventory management and shipping). The front and back end stand independently of one another but are connected via APIs.This decoupling allows businesses to use the frontend solutions that best support their business and marketing strategies; such as, content management systems (CMS) like WordPress, digital experience platforms (DXP) like Adobe Experience Manager, and progressive web apps (PWA) like Gatsby, while leveraging BigCommerce on the backend.
One of the biggest advantages of headless commerce is that it allows you to use powerful backend platforms, like BigCommerce, while keeping the existing front-end website that your company has already been investing in. Another benefit is the ability to make marketing changes (like launching a new promo) quickly and easily while developer resources focus on innovative experiences. Changes can be made in a short amount of time, without disrupting the backend functionality.
Is Headless Commerce Right for You?
Here are a few questions to answer to see if headless commerce is something your brand should consider…
- Do you have or plan to develop a content marketing strategy to draw in more organic traffic?
- Does your brand focus on creating innovative digital experiences?
- Is your audience predominantly visiting your site on mobile?
- Do you have multi-site or international selling needs?
- Has your company already invested in a frontend technology?
To help you learn more and understand if headless commerce is the right strategy for you, BigCommerce has created an informative white paper that you can download here. Or, see how BigCommerce can help you get started with headless commerce today!