Author: Emily Goodwin

AI and Machine Learning Tips for Marketers in 2024

Artificial Intelligence (AI) and machine learning tools present a unique opportunity for marketing teams that are strapped for resources to manage their current or expanding workloads with greater efficiency. Incorporating this advanced technology into the day-to-day operations of a business can prove to be a game-changer, particularly when it comes to idea generation and writing short blocks of content.

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What Makes a Great Brand

Building a brand means establishing meaningful relationships with your target customers and it can happen in a moment or across a lifetime. Most importantly, it happens differently for every brand because it relies on your customer. A truly great brand is built from the inside out because it’s an ongoing process that requires consistency, authenticity, and a deep understanding of your audience.

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Working Smarter: Using Technology to Make Your Small Team Feel Like a Big Team

The world moves fast, and staying productive and meeting deliverables at an increasingly rapid rate is a challenge that every team faces. At Neon Supply, we’ve harnessed technology’s power to streamline our processes, enhance productivity, and deliver exceptional results to our clients. We use a suite of tools to stay on task and expedite our creative processes.

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5 Brand-Building Tips for New Businesses

The best brands weren’t built overnight; they were built over time with ongoing management to adjust and revamp the brand so that it continues to put its best foot forward. Because it’s so time-consuming, it’s often neglected by new business owners who focus their attention solely on customer acquisition. Here are some tips new business owners can follow to ensure their brands are getting the necessary attention to grow and scale.

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Professional Development Advice to Team Leaders

High-performing teams and continuous improvement mindsets go hand-in-hand in the business world, but it’s not something that happens on its own. A business’s leadership team needs to actively promote and model continuous improvement culture across departments. Unfortunately, leadership often treats professional development as an individual employee’s responsibility rather than a company-wide activity that benefits all departments.

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