Search Results for: software as a service

Transforming the Real Estate Landscape with AI

AI is sweeping through the business world at an incredible speed, and real estate isn’t immune. It’s easy to consider AI being used for building management platforms and plans, creating personalised investment strategies and pulling data of potential prospects. But these are just the basics – AI has the potential to give us more data and predictive power than ever before.

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Email Marketing Automation: Streamlining Your Outreach Efforts

In the digital age, where personalization and efficiency are king, businesses are perpetually searching for strategies that yield high ROI while minimizing labor-intensive tasks.

Enter: email marketing automation, a game-changer in the landscape of customer outreach. This sophisticated tool leverages technology to send the right message to the right person at the right time, without ongoing manual intervention.

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Yahoo and Google Are Changing How Business Emails Work

If you send newsletters for your business, the protocols surrounding verification are changing. Yahoo and Google are introducing new measures that mean for anyone sending 5,000 emails to people combined across Gmail and Yahoo will now need to have an authenticated email domain. Make sure you’re ready to avoid ending up in the spam box!

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These Top 5 Marketing Trends Redefine What It Means to Be a CMO

Social media and PR continue to be a driving force for businesses. But as AI takes over, businesses that prioritize a human-centric approach through seeking and acting on customer feedback will be able to stand out. Meanwhile, purposeful marketing is becoming mandatory for success. Marketing executives who strengthen messaging around purpose, including sustainability, gender equality, and inclusivity, will achieve big results on small budgets.

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