Author: Clive Enever

Meeting the needs of the Millennial

We’ve all heard the millennial myths, but the truth is this is a generation more educated and more informed than any generation before them who is now entering their consumer prime. As a business, you underestimate the millennial at your peril. Here’s an insight into the millennial consumer, and why it just makes business sense to ensure their needs are met. Who are the Millennials? Born between 1982 and 1998, the millennial is the last generation of the 20th century and the first to grow up in a truly tech world. This is the generation born into an age...

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Customer Experience – The catchphrase every business should consider

“The Customer Experience”. These three little words are the hot-ticket item everywhere from retail to telecommunications, land sales and beyond. In a nutshell, the customer experience is the key element of whether a consumer will choose your business, stay with your business or recommend it to their peers. So, here’s why the “customer experience” is the catchphrase every business should consider, every time they examine what’s happening in their operation now and what happens next. The customer experience Defined as “the product of an interaction between an organisation and a customer over the duration of their relationship”, the customer...

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Recommended Reads for any stage of the Business Journey

In business knowledge is power, and sometimes this wisdom is best attained through the carefully crafted words of others. Whether you’re starting out, at the top of your game or re-evaluating your business goals, the following is a list of seminal reads for any business operator or entrepreneur. Each brings a unique perspective on the power of thought, motivation and strategy that is destined to inspire, help you better understand your actions and enable you to reframe your thinking for success. Here is my list of recommended reads for anyone at any point of the business journey. Think and...

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Santa Claus is coming to town – and business should be prepared

As the countdown commences to Christmas, the big guy in red isn’t the only one who should be making a list and checking it twice. In fact the coming weeks of the consumer and service calendar are some of the busiest of the business year, meaning operators should be making every effort to ensure they’ve ticked every box on a lengthy Christmas list. After all your customers will see you if you’re sleeping, they’ll know when you’re awake, they’ll remember if your bad or good, so be good for goodness sake… And with that little ditty now resonating in...

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Five signs you need to hire help in your business

For many business owners the idea of either hiring someone or bringing in staff can be daunting. And due to the nature of business it’s often something operators fail to plan for, instead waiting to be overwhelmed before they reach out and seek assistance. So before you hit that critical point, here are the telltale signs it’s time to step up and hire help to take your business further. You have no time Small business may be challenging and intensive, but if you have no time for other pursuits or your family life is suffering, it’s time to work...

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