Why Start-ups Need to Apply the Holy Trinity of Digital Marketing
In every new venture, entrepreneurs are faced with a handful of uphill challenges such as breaking...
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Author: Matthew Stormoen
3 Ways for B2B Brands to Differentiate their Social Strategy
If you manage social media for any B2B company, you probably already know you need to approach social media differently than a B2C company. But do you know the best B2B-specific ways to use social media?
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The State of the Creator Economy in 2021 (and What It Means for Businesses)
Many marketers have long underestimated the value of creators and influencers in their marketing mix. However, with the disruptions caused by the COVID-19 pandemic, many businesses are now seeing the value and, more so, the necessity of creators and influencers in keeping their brands visible and relevant in an increasingly hyper-digital world.
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Is Content Marketing Really Worth the Effort?
Despite the rapid changes in the marketing landscape, content marketing is a tactic that will never go away. It’s not only a priority among marketers, but a top initiative in c-suites across industries.
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SEO and Content Marketing are the Perfect Pair
Content marketing and SEO go hand in hand, but instead of being linked — like holding hands should be — they’re often treated as separate entities and assembled as an afterthought. SEO specialists sprinkle in keywords and add title tags and meta descriptions, while the marketers brainstorm content ideas to push out week after week.
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