Author: Matthew Stormoen

The State of the Creator Economy in 2021 (and What It Means for Businesses)

Many marketers have long underestimated the value of creators and influencers in their marketing mix. However, with the disruptions caused by the COVID-19 pandemic, many businesses are now seeing the value and, more so, the necessity of creators and influencers in keeping their brands visible and relevant in an increasingly hyper-digital world.

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SEO and Content Marketing are the Perfect Pair

Content marketing and SEO go hand in hand, but instead of being linked — like holding hands should be — they’re often treated as separate entities and assembled as an afterthought. SEO specialists sprinkle in keywords and add title tags and meta descriptions, while the marketers brainstorm content ideas to push out week after week.

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