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Author: Sonia Irani

Social Media Trends for 2021: How the Pandemic Has Changed What We Want to See

It goes without saying that the global pandemic has had a profound effect on all of us—there is no one on earth who has been unaffected, no corner of the world untouched. We see the effects all around us, not just in our daily lives but in the marketing realm as well. Spending 2020 in varying levels of quarantine has changed the way we interact online and what we want to see, particularly when it comes to social media platforms.

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What’s the Priority – Website SEO or Social Media Marketing?

Small business owners are always trying to get the most bang for their buck when it comes to marketing. Often, owners question if they should prioritise one form of marketing over another to save money. When it comes to deciding whether to prioritise SEO website content or social media marketing, SEO takes priority—but that doesn’t mean it’s an “either/or” situation.

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Do I Really Need a Website? (The Answer is Yes…Here’s Why)

Many business owners, particularly those who own a small business, are reluctant to invest in a quality website for a variety of reasons. Some believe they already have their finger on the pulse of their target market. Others focus all of their attention on their social media presence and don’t want to fund another investment. And many just feel overwhelmed at the thought of creating a professional-looking website and don’t know where to start.

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