Author: Nicola Brunton

Business Bloopers: Embracing Mistakes on Your Business Journey

The Fear of Messing Up – It’s Real! Today, we’re diving into a topic that plagues both new business owners and seasoned pros – it’s the fear of messing up.

Let’s dive in… we’re going there because let’s face it, we’ve all done it (messed up in some way!).

It’s an unspoken thing among entrepreneurs and business owners, it begs the question… Why do so many fear failure in the first place?

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What is Social Proof and Why is it Important – Plus 7 ways to use in your business

In a super competitive world when it comes to products or services, using social proof as a tool is a must for any business owner.   We all work so hard for new clients and customers, so it’s only natural that our new clients and customers will seek out some form of social proof before working with you, adding your product to their cart, booking a discovery call or signing up to a freebie on your landing page! 

Learn 7 Ways to use Social Proof in your business.

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Above the Fold Marketing – How It’s Still Relevant in 2023!

Above the fold marketing refers to the space above the fold of a newspaper that is visible …. when ‘folded’. Hence the term ‘Above the Fold!’. Normally including the headline and a striking cover image to attract attention.

In the world of digital marketing, above the fold content is considered ‘the most valuable ‘hot’ real estate on a website or landing page. It’s the first thing that users see when they arrive! It’s often used to showcase the most important information.

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