Lets look into the wonderful world of the Google Business Profile (GBP) and why it is a powerful free tool and can be a game-changer for your local success. Whether you’re a sole trader or a small team, having a GBP is like having a virtual welcome mat continually out for your business.
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Technology has given businesses a heightened security capability that far outweighs simply capturing footage with a CCTV system. By leveraging artificial intelligence (AI), security cameras now provide intuitive analytics features that turn them into powerful monitoring devices that take business security and access control operations to another level.
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One of the brilliant things about anything digital, is that it can be measured. Which is awesome for us tech-nerds, because we can actually see results from the work we’re doing and then run around the office in excitement.
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If you have tried to answer the question ‘Are my Google Ads driving sales and generating leads’, you will have come across the terms conversions and attribution.
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When was the last time you looked at your business social media platform stats? Like REALLY looked at them? Not just a glance to see how many profile visits you got this week (and do a little fist pump when it’s up on last week) but things like – which post had the most click-throughs to your website? Which post had the most engagement? Or who is engaging with your posts?
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Adding Google Analytics on WordPress gives you tremendous data on your audiences and what they love and what you can improve on your site. This is when you can definitely say knowledge is power! You learn so much from Google Analytics, and you can use that information for your marketing strategy.
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Google is now more so than ever before using a machine-learning artificial intelligence system...
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One of the most important elements of setting up your business website is establishing a way in...
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