How Display URLs Matter in Paid Search?

by Daniel Stewart | Aug 14, 2021 | Advertising, Marketing and PR, Adwords, Being Online, Business Growth, Learn Magazine | 0 |

For every ad you create, the content you use in your ad will have an impact on how well it performs. Ad performance can be influenced by headlines, keywords, and even the CTA. You must be aware of the impact of a correct landing page on conversion rates.

Google Ads vs. Facebook Ads – What’s the Difference?

by Nicola Ruitenberg | Mar 1, 2021 | Advertising, Marketing and PR, Adwords, Learn Magazine, Marketing | 0 |

Who would win in this match of Google Ads and Facebook Ads? Going head to head in the ring, any guesses as to who would come out as victor?

Are my Google Ads driving sales and generating leads?

by Carolyn James | Feb 22, 2021 | Adwords, Analytics, Learn Magazine, Running a Business, Websites and SEO | 0 |

If you have tried to answer the question ‘Are my Google Ads driving sales and generating leads’, you will have come across the terms conversions and attribution.

DIY Digital Marketing

by Norm McLaughlin | Aug 22, 2020 | Learn Magazine, Adwords, Being Online, Branding, Business Growth, Facebook, Instagram, Marketing, Running a Business, Starting in Business, Websites and SEO | 0 |

In a nutshell, digital marketing comprises all the activities you undertake to promote your business in the online world. Your business’s home on the internet will be your website. As people visit your website, you’ll be introducing them to your business and what you offer, and hopefully converting them into clients.